Balmain 巴爾曼 PRE-FALL 2018（網紅設計師的力量）

原標題：Balmain 巴爾曼 PRE-FALL 2018（網紅設計師的力量）

From a showroom abuzz with buyers placing their Pre-Fall orders six weeks earlier than usual, Olivier Rousteing appeared stoked by all the developments owing to Balmain』s new owner (Mayhoola for Investments) and new CEO (Massimo Piombini). In addition to preparing for a forthcoming flagship in Milan on Via Monte Napoleone, he』s been encouraged to expand both the ready-to-wear range—including the debut of men』s Pre-Fall—and accessories. Sales from the Spring season are up 30 percent year-over-year, with emerging categories such as knitwear now representing 30 percent of the business. The latest bag offering, which spans classic box shapes with gold chains to extreme novelty styles (glitter floating through clear acrylic; purses modeled after Starbucks cups), occupied an entire room.

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