EVENTRYAN PAYNE&F/FFFFFF時尚大秀，我感到一陣「高冷」風強勢來襲| AW17 SHFW Preview

▼

AW17上海時裝周即將到來，在每一季中，HARDcANDY都會為不同的中國時尚新生品牌打造最完美的秀場展示。在本季中，帶來中國獨立設計師品牌之一 「RYAN PAYNE&F/FFFFFF」，將分別於上海時裝周新天地秀場與SHFW分會場GreenCode進行其AW17系列走秀展示！給忙碌的時裝周帶來一絲涼意...

AW17 Shanghai Fashion Week is just around the corner, like every season, HARDcANDY rolls out the perfect showcasing platform for various of Chinese young and uprising designers; RYAN PAYNE & F/FFFFFF being one of them, guest can expect to see the brand』s latest collection at SHFW』s parallel venue, GreenCode, to bring a fashion high wind to the city!

F/FFFFFF是一個融時尚與科技的新型零售空間。由Fashion（時尚）、Family（家庭）、Friendship（友誼）、Freedom（自由）、Future（未來）、Fresh（新鮮）、Fun（樂趣）組成。代表著人對未來生活的無限探索的多維性，借著跨界主義思潮，將來自不同領域的元素重組在一起，打破零售業態既有框架，給消費者一個更好的空間，送給時尚追隨者一個自由之城。

F/FFFFFF is new type of retail space that incorporates fashion with technology. The F"s stand for Fashion, Family, Friendship, Freedom, Future, Fresh, and Fun. It"s a concept that represents people"s exploring desire towards the future, and bringing different elements from different territories together, through the cross-border ideology, break the boundary of the traditional retail models, and thus providing better platform to the ever so dynamic and free thinking customers.

設計師 RYAN 1992年出生於上海，畢業於紐約帕森斯時裝設計學院。2016年於上海創立同名品牌 RYAN PAYNE。RYAN PAYNE是時尚零售空間 F/FFFFFF 旗下首個服裝品牌。

Ryan was born in Shanghai in 1992, after graduating Parsons School of Design in New York. In 2016，Ryan built his brand named RYAN PANE in Shanghai. RYAN PAYNE is the brand of Fashion Retailer F/FFFFFF.

秀場一

時間TIME

2017.04.10 | 19：45

坐標LOCATION

GreenCode

秀場二

時間TIME

2017.04.13 | 13：30

坐標LOCATION

新天地秀場HALL A

Xintian Di HALL A

準備好姿勢，看秀了哦！

Ready, steady, show time!

RYAN PAYNE&F;/FFFFFF--「COLDER WATER」

| Atmosphere |

「冷冰時代」的時裝神話

COLDER WATER

慾望像野火一樣燃燒的時代，曾經湛藍的天空落下了灰塵，冰川從沉睡中蘇醒，物質弱化了我們的感知，內心的頑症，像病毒一樣蔓延，浮躁的當今社會也許需要冷冰似的沉澱來凈化身心...優秀的秀場設計可直觀表達設計師的想法和理念，本季RYAN PAYNE&F/FFFFFF將給予觀秀者非凡的感官體驗。

In an age of wildfire-like lust, the once blue sky starts falling dust, glaciers awakening from hibernation, people are numbed by materialism, human desire spreads like virus, and they are stubborn like a chronic disease. The impetuous society needs to calm down with a breeze of cold air… outstanding set design will reflect designer』s intention to the max, RYAN PAYNE&F/FFFFFF is here to bring audience an extraordinary overall show experience.

RYAN PAYNE&F/FFFFFF AW17--這是一場有「感覺」的秀...

RYAN PAYNE&F/FFFFFFAW17–a sensational show experience…

設計師通過從不同維度解讀「水」的特性，賦予秀場整體冷冰和水感的氛圍，冰與水，融與凝，堅與柔...各種對比視覺的呈現觸及著觀秀者的每一個感官，這樣前所未有的「高冷」氛圍堪稱秀場屆的一股清流...

The designer goes in-depth to interpret the different forms of 「water」, the show will be surrounded by the ambiance of water, ice, melting and solidification of water, softness and hardness of water…aiming to create a contrasting visual experience to the audience.

| Inspiration |

365度超強腦洞

365 Degrees of Wonder

冰是睡著了的水，晶瑩剔透，閃耀著迷人神秘的白光。當你試圖觸摸她時，她冰冷刺骨。本季RYAN PAYNE&F/FFFFFF將以「icing」冰的融化為靈感，將「冰」寒冷，透徹、堅硬的特點賦予人的形象中，擬現出一個外表柔弱似水，內心卻堅硬如冰的女子，在燈紅酒綠的社會中努力實現自己的人生價值。

Ice is water asleep, crystal clear, sparkling mysteriouswhite light, when you try to touch her, she is chilled to the bones. This season』s RYAN PAYNE&F/FFFFF is inspired by the melting ice, the designer intends to inject a human element into the cold, transparent and tough characteristic of apiece of ice, making it out to be damsel soft on the outside but hard and determinedin the inside, trying her best to actualize her self-value in the world of temptations.

RYAN PAYNE&F/FFFFFF AW17--你永遠想像不到下一秒會發生什麼...

RYAN PAYNE&F/FFFFFF AW17 – You never know what to expect…

加之「莫比斯烏環」「一隻一根毛的鳥」「無人區的加油人」「黑與白」....各種無限定的超大腦洞設想，設計師下一秒會給我們帶來哪些突如其來的驚喜呢？

From 『Mobius Strip』to The 『Bird with One Feather』, 『Gas Station Man In The No Man』s Land』, 『Black& White』… the designer never ceased to surprise us with his wild and boundless ideas, what』s up in his sleeves this season? We can』t wait to findout.

| Detail |

零瑕疵搶鏡之王

KING OF FLAWLESSNESS

RYAN PAYNE&F/FFFFFF堅持「舒適、簡單、質感」 並存的設計，專註穿著者的感受和體驗，巧妙的設計，舒適的手感，絕不折中的的細節追求，讓RYAN PAYNE&F/FFFFFF從來沒有任何瑕疵。

RYANPAYNE &F/FFFFFF advocates a combination between design and comfort, simplicity andtexture; the brand values its wearer』s feelings and experiences, subtle designs and comfortable materials, as well as the dedication to details enables RYANPAYNE to be flawless.

RYAN PAYNE&F/FFFFFF AW17--斟酌反覆，極致入微...

RYAN PAYNE&F/FFFFFF AW17 –DELIBERATE AND DETAILED

▲RYAN PAYNE&F;/FFFFFF SS17 系列

AW17系列將運用利落的線條剪裁與看似毫無關聯的面料融合，各種碰撞的細節中透露出「冰」的神秘，展現了經過時間的沉澱，獨立自信的都市女性特質。精緻的細節預示品質的生活，觀一場RYAN PAYNE&F/FFFFFF的秀，感受著無窮的細節魅力。

AW17 collection seesneat and streamline cuttings, as well as the fusion of seemingly unrelatedfabrics. it』s going to be a clashing feast of details of the mysterious, timebathed, independent urban female figures. Details of the RYAN PAYNE&F/FFFFFF show will leave you mesmerized and wanting more.

▲RYAN PAYNE&F;/FFFFFFF SS17 系列

設計師

DESIGNER

帕森高材RYAN PAYNE

PARKSONGRADUATE RYAN PAYNE

鬼馬行空90後

GENERATIONY

「我不在意別人怎麼看我，我只在意是否呈現了真實的自己」

「I don"t mind howothers view me, I only care to present my truest self」

畢業於設計聖殿紐約帕森斯時裝設計學院的RYAN，1992年出生於上海，這個集理性與感性一體的男生，有著極度敏銳的色彩嗅覺和特有的設計想法，既有如同液態的柔性，也擁有一觸即發的爆發力，讓人不禁為他散發的陰鬱藍色光芒而吸引。

RYAN was born in Shanghai in 1992, after graduating Parsons School of Design in New York, he is a complex of logic and sentiment, he is highly sensitive andeasily inspired, he is s fluid and prune to changes, he can be explosive and sullen at the same time, people are drawn to him naturally because of this mixof qualities.

設計有無限的可能，未來有無限的希望，作為未來的新生力量，RYAN PAYNE&F/FFFFFF將會如何展現自己呢，讓我們拭目AW17 SHFW中RYAN PAYNE&F/FFFFFF的精彩呈現吧。

There』sunlimited possibilities to design, just like there』s unlimited hope for the future, let the hope fuel the force of the young generation of designs, we look forward to seeing how RYAN PAYNE&F/FFFFFF paints his version of truth in front of oureyes.

若想獲得更多信息，請關註：

微信公眾號：RyanPayneStudio；FFFFFFFSPACE

微博：RYANPAYNE_STUDIO

Instagram: RyanPayneStudio

有獎互動

留下你對「RYAN PAYNE&F/FFFFFF 這場秀的期待」，

就有可能獲得品牌送出的限量禮品哦！

活動時間

即日起 - 4月8日

參與方式

① 在本微信」留言「處，留言對「RYAN PAYNE&F/FFFFFF 這場秀有哪些期待」

②留言獲得最多點贊的幸運兒，即可獲得RYAN PAYNE&F/FFFFFF 送出的限量禮品

數量有限，快快留言吧！

AW17 SHFW行程很快就要開始了，趕緊RSVP吧！

SHFW AW17 is starting as we speak, get booking, now!

Eugenie

021-63153123

pr@hellohardcandy.com

RSVP請回復以下信息：

「想要出席的場次」

「出席嘉賓的數量及全部人的名字和公司職務」

「邀請函快遞信息：姓名、電話、地址」

收到後信息後，我們會儘快安排並與您確認，謝謝！

期待與您的相見！

RSVP with below info:

preferred attending session + number of attendees with everyone"s name and titles + mailing details: name, address, mobile number.

We will get in touch to confirm your slots once we receive your rsvp. Cheerio! Look forward to seeing you!

HARDcANDY

AW17 SHFW

SCHEDULE

@_HARDcANDY_

HARDcANDY31

喜歡這篇文章嗎？立刻分享出去讓更多人知道吧！