【家居設計】設計的生活化

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Target partnered with design & architecture publication Dwell, and co-designers Chris Deam and Nick Dine, to develop a revolutionary home collection titled Modern by Dwell Magazine. The line has been custom-designed for style seekers who want to create a relaxing and welcoming residence with a modern aesthetic, but believe that obtaining this look means having to sacrifice comfort. The new collection features more than 120 items. The range of pieces deliver home decor and furnishings designed to be an integral part of daily life, allowing guests to modernize their home with products that are as functional as they are beautiful. Target engaged COLLINS to help design a dynamic and modular system to be applied to across the Modern by Dwell Magazine brand, packaging, communications and retail environments. To bring the spirit behind the collection to life, Target & COLLINS drew inspiration from the same modernist ethos that Chris Deam and Nick Dine used to approach the product design. The original ambition of modernist design was democratic — the goal was to make great design affordable, and not just for the wealthy. This new line by Target and Dwell Magazine speaks to that nascent intention of modernist design — it is the kind of design that』s within reach for everybody. Our shared solution celebrates a deep respect for American modernism, while organizing all of the different elements in an inviting and uplifting manner. Credits: COLLINS, Design Firm Dwell, Target, Clients Brian Collins, Chief Creative Officer Jules Tardy, Design Director Leo Porto, Designer Gabe Benzur, System Design Mike Abbink, Typographer Ian Aronson, Project Director Michelle Fonseca, Producer Bryna Keenaghan, Strategy Target Team: David Hartman Creative Director Brad Noor, Art Director Jesse Lynch, Associate Creative Director Mari Juliano, Case Study Photographer.

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塔吉特與《設計與建築出版公司》的合作夥伴，以及合作設計師克里斯·迪姆和尼克·丁共同開發了一個革命性的家居系列，名為《現代生活》雜誌。這條線是為那些想創造一種現代美學的舒適和舒適的住宅而設計的，但是相信這看起來意味著不得不犧牲舒適。新的收藏品有120多件物品。這一系列的作品將家居裝飾和傢具設計成日常生活中不可或缺的一部分，讓客人們可以用他們漂亮的產品使他們的房子現代化。目標聘請柯林斯幫助設計一個動態和模塊化的系統，適用於跨現代的居住雜誌品牌、包裝、通信和零售環境。為了將這種精神發揚到生活中，Target & COLLINS從同樣的現代主義精神中汲取了靈感，克里斯·德姆(Chris Deam)和尼克·丁(Nick Dine)曾在產品設計中使用過這種風格。現代主義設計的初衷是民主的——目標是讓偉大的設計變得負擔得起，而不只是為了富人。《目標》和《生活》雜誌的這條新路線，說明了現代主義設計的初步意圖——它是每個人都能觸及的設計。我們共同的解決方案是對美國現代主義的深深敬意，同時以一種令人愉悅的方式組織所有不同的元素。

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來源：https://www.behance.net

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