亞馬遜正在試圖成為你家的試衣間。英語讀頭條

Amazon aiming to be the dressing room in your house

亞馬遜正在試圖成為你家的試衣間

NEW YORK (AP) — Amazon is hoping to claim more territory once held by department stores, essentially placing a dressing room in your house.

紐約（美聯社）-亞馬遜志在佔領那些曾經屬於百貨公司的地盤，基本上就是把一個試衣間放進你的家裡。

The company, which has been making a big push into selling clothes, is testing a new service that lets members of its Prime program try on styles before they put items on their charge card — at no upfront fee. Customers have seven days to decide what they like, and then pay only for what they keep. Shipments arrive in a re-sealable box with a pre-paid label for returns.

這個公司，一直在大力挺進衣服銷售行業，正在測試一項新的服務，這項服務允許它的Prime會員在免費的前提下試穿衣服，然後再買。顧客有7天的時間可以決定喜歡不喜歡，然後只為自己喜歡的買單。送貨上門的時候，盒子是可以重新封上只為退貨時用，而且預付郵資的貼標也準備好了。

More than a million pieces of clothing and accessories are eligible, Amazon said Tuesday, including from brands like Calvin Klein, Hugo Boss, Theory and Levi』s that are big names at the department stores.

上百萬件的衣服和個人裝飾品包括在這個服務中，根據亞馬遜星期二發布的消息說，像Calvin Klein，Hugo Boss，Theory和Levi』s這些商場里的大牌子都在此之列。

The program differs from what department stores like Macy』s and other fashion sellers offer— and even from the usual way of buying clothes on Amazon. Department store return policies for online orders can be generous, but people don』t get to try things on before buying. That』s been an obstacle, especially for customers concerned about fit, to get shoppers to buy clothes online. The prepaid label is an attempt to lessen the hassle of generating one, the norm with Amazon returns.

這個服務和在Macy 』s這樣的百貨商店和時裝銷售商的服務有所不同-甚至它和一般在亞馬遜上買衣服也不一樣。百貨店對網購商品的退換也許寬容，但顧客還是不能先試後買。對於尤其是對尺寸合適有顧慮的顧客來說，這一直是網購的一個大的問題。這個預付退貨貼標，和正常亞馬遜的退貨一樣，就是為了減少中間的麻煩而設計的。

It also offers better terms than some newer businesses. Subscription service Stitch Fix, for instance, charges a styling fee of $20 and has a three-day limit for shoppers to return items. Stitch Fix said it』s in a different business and its customers 「love having their very own personal stylist who does the shopping for them.」

這個服務比起其它一些較新的商家提供的沒有那麼限制。比如說，一個訂購制的商家Stitch Fix,收取20美元的服務費而且只允許顧客3天時間退貨。Stitch Fix說他們的生意和這個服務不同，他們的顧客「非常喜歡有自己的個人時裝搭配師為他們貼身選購。」

Department stores, which have been struggling as customers move online, should have launched a subscription service a long time ago, said internet consultant Sucharita Mulpuru-Kodal.

互聯網顧問Sucharita Mulpuru-Kodal說，百貨商店一致在尋求解決顧客網購的方案，他們早就應該推出一個訂購服務。

「This is another attempt for Amazon to win in apparel,」 she said. 「Why haven』t the department stores done this? It』s one of the reasons why they are in trouble.」

她說，「這是亞馬遜為了贏得衣服市場再次出手，為什麼百貨商店沒有做這個呢？這就是他們為什麼危機重重的原因之一。」

And Amazon』s vast logistics system that can send packages quickly to shoppers』 home will make it easier for the company to offer that kind of service than its rivals could do, Mulpuru-Kodal said. She said, however, it remains to be seen how good the selection will be.

亞馬遜龐大的物流系統能夠迅速地把快遞送到顧客的家，這讓提供這個服務比其它競爭對手來說容易得多，Mulpuru-Kodal說。但具體的選擇會多好，還有待觀察，她說。

Amazon has made a concerted push into fashion through private labels like Lark & Ro that often sell for less than similar name-brand items. It』s poised to surpass Macy』s this year as the largest U.S. clothing seller, according to Cowen & Co. analysts. They expect Amazon to increase its share of the U.S. clothing market from 6.6 percent last year to more than 16 percent by 2021.

亞馬遜以比其它同類品牌而低的售價銷售Lark & Ro這樣的自有品牌，向時裝領域巧妙的發動進攻。根據Cowen & Co.的分析，它已經準備好今年要超越Macy』s成為美國最大的衣服銷售商。他們預計亞馬遜會在2021年美國衣服銷售市場的佔有率從現在的百分之六點六提高到百分之十六。

With Prime Wardrobe, Amazon』s bidding for more loyalty from members of the program who are already getting free shipping as well as free streaming of TV shows and movies. And it may be a way to get Prime shoppers who stuck to buying electronics and books to try buying clothes from Amazon without a lot of hassle.

通過Prime Wardrobe這個服務，亞馬遜希望能把那些已經享受免運費和免費電視流播放的會員們變的更忠誠。並且這也許能是一個途徑讓那些買電器和書的顧客們省心的從亞馬遜也賣衣服。

Prime Wardrobe works this way: Shoppers pick three or more items and have a try-on period. Items they want to discard can be dropped off at a UPS location or picked up for free. Unlike Stitch Fix, it doesn』t have a stylist to pick the items for customers.

Prime Wardrobe運行方式是這樣：顧客挑3件以上的商品，讓後有個試穿期。他們不要的商品他們可以送到一個UPS快遞網點投遞或者可以讓UPS免費上門提取。和Stitch Fix不一樣，這個服務不是由一個時裝師來給顧客挑選商品。

Shoppers get 10 percent off if they keep three or four items, or 20 percent off for five items or more. Mulpuru-Kodal says the discount should be an incentive for shoppers to keep some of the items.

顧客如果留下3-4件商品，他們可以享受9折優惠，如果留下5件以上，優惠是8折。Mulpuru-Kodal說這種打折方式，是為鼓勵顧客來留下一些商品。

重 點 單 詞 匯 總

dressing room :試衣間、穿衣間

re-sealable box :可重新封上的包裝盒

pre-paid :預付

returns :退貨

try on :試穿

wardrobe :衣櫥，衣櫃

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今天學習之後，也要複習一下前幾天的單詞哦：

2017/06/15 英語讀頭條（第66期）護士們為離開新生兒重症監護室的嬰兒舉行畢業典禮！

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