【標誌設計】品牌的力量

設計 07-11

工業設計范兒

｜為你創造更多的啟發和可能性

—the power of design—

OpenView

Identity system, collateral, interior signage

OpenView is a Boston-based venture capital firm that exclusively invests in and helps grow expansion-stage software companies to their full potential. Natasha Jen and her team developed a new brand strategy and identity for OpenView that reflects their unique hands-on approach. To create a bold and confident identity in line with OpenView』s productive approach, Jen and her team developed a fresh take on stenciling by designing a custom stencil typeface called OpenView Stencil. Built of simple geometric forms, the stencil font is literally open, illustrating the name of the company while also suggesting the agile, honest and constructive brand attributes. The logotype is accompanied by a secondary logo, an abbreviated version of the full wordmark that functions as a monogram with 「OV.」

OpenView是一家總部位於波士頓的風險投資公司，專門投資並幫助發展擴張階段的軟體公司。Natasha Jen和她的團隊為OpenView開發了一個新的品牌策略和標識，這反映了他們獨特的實踐方式。為了在OpenView的生產方式中建立一個大膽而自信的身份，珍和她的團隊開發了一種全新的模板，通過設計一個名為OpenView stencil的定製模板字體。通過簡單的幾何形式構建，模板字體確實是打開的，展示了公司的名稱，同時也顯示了敏捷、誠實和有建設性的品牌屬性。與logotype一起使用的是一個輔助標誌，這是一個簡短的完整的wordmark的版本，它的功能是一個帶有「OV」的字母。