【挖掘機】重型設計的領導者

設計 07-11

工業設計范兒

｜為你創造更多的啟發和可能性

—the power of design—

HYUNDAI Heavy Industries

Through our integrated insight and foresight, we analyzed the values that brand should contain and deliver to user. We were trying to create new innovation through differentiated strategy. Hyundai Heavy Industry was trying establish next-generation product concept design of excavators, forklifts, wheel loaders to become a market leader in heavy equipment. They were also trying to deliver their firm identity on domestic, global market to their consumers.

通過我們的綜合洞察力和遠見，我們分析了品牌應該包含並交付給用戶的價值。我們試圖通過差異化戰略創造新的創新。現代重工業正在嘗試建立新一代產品概念設計的挖掘機、叉車、輪式裝載機，成為重型設備的市場領導者。他們還試圖在國內、全球市場向消費者傳遞自己的公司身份。

OUR APPROACH

Future concept HF Heavy equipment was based on the future work environment. Various work environment was considered as an independent crawler used. By extending the crawler, the working radius was broadened and the safety was raised as well. We improved the efficiency of operation through fusing of excavator』s breaking function. We have also considered convenience of moving and transportation with body integrated design.

未來的概念HF重型設備是基於未來的工作環境。不同的工作環境被認為是一個獨立的爬蟲。通過擴展履帶，工作半徑擴大，安全也提高。通過對挖掘機的破壞作用，提高了操作效率。我們也考慮了移動和運輸與身體集成設計的便利。

OUR SOLUTION

Design identity of Hyundai Heavy Industries delivers customer directly their enterprising and strong image. A powerful and fast flashy motif expresses dynamicity that can spread in any direction. We form a sense of space with the image from perspective view of triangle to describe HHI』s clear and structured way of thinking and the ability to take action immediately.

現代重工的設計身份直接為客戶提供了進取和強大的形象。一個強大而快速的浮華主題表達了可以向任何方向擴散的動態性。我們從三角形的角度出發，形成一種空間感，來描述HHI清晰而結構化的思維方式，以及立即採取行動的能力。

Based on constructed design philosophy, we enhance HHI』s consistent brand value and message. HHI could become next generation leader of heavy industry through delivering brand image that explore the future and spread dynamically.

基於構建的設計理念，提高HHI的品牌價值和信息。HHI可以成為下一代重工業的領導者，通過傳遞品牌形象，探索未來並動態傳播。