【冰淇淋包裝】彩色惹人愛

工業設計范兒

｜ 為你創造更多的啟發和可能性

—the power of design—

Van Leeuwen Artisan Ice Cream

Brand Identity and Packaging Design

Van Leeuwen Artisan Ice Cream makes high-quality ice cream

with

the

finest organic ingredients, prepared from scratch in Brooklyn

and sold

in both classic and vegan varieties via trucks and shops in

New

ork

and Los Angeles, as well as packaged pints at grocery stores.

Pentagram』s Natasha Jen and team have created a new brand identity

system for Van Leeuwen that position it as the ice cream ofchoice.

Stripping off all the visual noise typically seen in ice cream branding,

the new identity deploys minimal graphic

elements—the logo and

a decisive color palette—that reflects

the purity of the ingredients,

and colorful pints that stand out in

stores and look great on social media.

Since the introduction

of the new packaging in the fall,

retail sales have increased 50 percent.

Van Leeuwen Artisan冰淇淋用最優質的有機原料製作高品質的冰淇淋，在布魯克林從頭開始準備，在紐約和洛杉磯的卡車和商店裡銷售經典和純素食品種，以及在雜貨店裡包裝的小品。五角星的娜塔莎·珍和團隊為范·勒溫創造了一個全新的品牌識別系統，把它定位為冰淇淋的選擇。去除所有在冰淇淋品牌中常見的視覺噪音，新的身份部署了最小的圖形元素——標誌和決定性的顏色——這反映了原料的純潔性，以及在商店裡顯眼的色彩，在社交媒體上看起來很不錯。自今年秋季推出新包裝以來，零售銷售額增加了50%。

來源：https://www.behance.net/

設計諮詢

北京思乘創新工業設計有限公司

電話：010-82891480/53058418

地址：北京市海淀區上地雅美科技園

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微信：xintiao_1126

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