【鉛筆】巧妙的設計應用

設計 09-08

工業設計范兒

｜為你創造更多的啟發和可能性

—the power of design—

The pencil+ is designed to provide you the best tool for your pencils - especially those stubs.

"It"s a good design" - Dieter Rams

He did not say much, but he summarized his response in one sentence when I shared the alpha design with him at the 2015 BraunPrize when the pencil+ was shortlisted.

Beta prototyping began, 3d printed test parts.

First beta metal prototype.

Brass was explored, has more weight - I personally love it.

The beta prototype evolving, sharpener needed to be tuned better, white band got replaced with sandblasted band.

PACKAGING

Display packaging was just as important as the pencil+,

designed like the pencil+ to be recyclable.

Final packaging design. Magnetic cork pencil stand, snugly secured to your glass tube with frosted branding. Delivery packaging is a 5mm corrugated cardboard box, with wood shavings for insulation.

BRANDING

Originally I did not want to have a complicated logo, just use the logotype in Arial. Due to trademark restrictions I had to make the logo more novel. I am happy with the pictograph I created in the end.

WEB DESIGN

I wanted to create a website that showcased the complete features of the pencil+ and allow the story to unfold. I wanted the design to stand out, while being simple as possible. 3D would be the best medium to have the controlled sequences I wanted. The below is the final storyboard that the final renders were created from.