精選國外35個床墊品牌的10類賣點匯總
分享對傢具設計的深度認知
這兩年，創新的東西太多了，
品牌總監們總是腦洞大開，
想盡各種法子來玩營銷，
那麼2018年的床墊營銷應該怎麼玩？
今天學學君收集了
一批國外床墊的slogan（賣點），
看看老外是如何玩轉賣點的！
拿走！不謝！
1
強調產地
關鍵詞：mediterranean(地中海）
wake up in the Mediterranean
2
強調奢華
關鍵詞：luxury
World Luxury Intimate
Fine Luxury Bedding
3
強調工匠精神
關鍵詞：better mattress,
craftmanship,handmade
The Better New Mattress
Generations of Fine Craftmanship
California Design Handmade
4
強調性能
關鍵詞：supporter,adjustable,system
Proud Supporter Of You
Adjustable Mattress for a Lifetime
Sleep Systems
5
強調自然，有機，環保
關鍵詞：nature,organic,eco-friendly
Sleep on nature
By nature"s sleep
Eco-Friendly Mattresses
Only The Best From Mother Nature
Best Organic Mattress
6
強調舒適度
關鍵詞：comfortable
Tailored Comfort
Always Comfortable
Naturally Comfortable
Natural Comfore since 1929
7
強調口碑
關鍵詞：trust ,recommend
Trusted by millions since1926
The most highly recommended bed
in America
8
強調夢境
關鍵詞：dream，night
Always Dream
· THE · GOD · OF · DREAM ·
9
強調性價比
關鍵詞：premium, price
American made premium mattress
American"s Best Priced Luxury Mattress
Premium USA Quality
10
強調睡眠品質
關鍵詞：pleasure,best,power,
safe,healthy,smart,beautysleep
The sleep you"ve been waking for!
Sleep is life"s greatest pleasure
For the best sleep ever
Sleep is power
Best Night Your Life
safe healthy sleep
Your ticket a better night"s sleep
sleep,made ,smarter
The Best Bed For Brtter Sleep
Beauty Sleep
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