以色列園藝技術創新-安全郵寄直接移盆的新型包裝!
菱牛前沿:小編在2月份為大家介紹過以色列園藝公司Hishtil的創新園藝包裝產品TRIO,今天為大家分析的是來自這家公司的一種安全郵寄直接移盆的新型包裝「The Gardians」以及新款盆栽草菇、康乃馨。
The Hishtil Revolution - Direct Marketing Plants: from the Nursery to the Window Box
以色列園藝公司-直接營銷工廠:從苗圃到窗檯花箱
February 23, 2018
Innovations exhibited by Hishtil at Fruit Logistica Berlin
-Interview with Hishtil General Manager Amit Dagan
Hishtil公司在德國柏林國際水果蔬菜展覽會展出的創新產品
-採訪Hishtil公司總經理Amit Dagan
譯者註:Hishtil是一家以色列公司,該公司在植物繁殖、蔬菜嫁接、蔬菜幼苗、藥草、一年生花卉、切花、襯花以及盆花等領域佔據世界領先地位,並將園藝專業知識、行業意識與尖端技術的收益結合起來,以生產健康的植物材料。
Each year Hishtil strives to present new products at Fruit Logistica Berlin. This year, it has introduced a revolutionary concept: The Gardians.
以色列Hishtil公司每年都致力於在德國柏林國際水果蔬菜展覽會推出新產品。今年,它引入了一個革命性的概念:The Gardians。
These are plants suitable for indoors and balconies but with a modern twist: they are delivered by mail order in Grow Your Own plant packages.Each six-seedling package is designed for mailing and customer planting. The packaging is designed to accommodate four herb types: tea mix, salad mix, barbecue mix and Italian Mix.
這些植物適合種在室內和陽台,但具有現代感:它們在Grow Your Own工廠中包裝然後郵寄到各地。每個包含有六株苗的包裝設計都是為了方便郵寄和客戶種植,包裝設計適應四種草本類型:茶葉混合tea mix,沙拉混合salad mix,燒烤混合和義大利混合。
譯者註:Hishtill為方便消費者記憶,將幾種種苗進行了組合,以顏色、香味或外觀的特點進行組合,並取名。
The innovation is that the customer orders the product on a DIY Website, receives it by post within a week, unpacks the seedlings, transplants them to a window box and enjoys fresh herbs. The specialised packaging ensures a long shelf life and the plants may remain in their original packs for up to a fortnight, although they usually reach the customer five days after being sent from our nurseries in Israel.
其創新之處在於,客戶在DIY網站上訂購產品,在一周內收到包裹,解開幼苗,將幼苗取出並移植到窗檯花箱里就可以欣賞這些新鮮綠植了。
這種特殊的包裝使保質期延長了,植物可以保留在原包裝中長達兩周,儘管它們通常在以色列的苗圃寄出後五天到達客戶手中。
Edible sorrel, red basil and compact plants for garden and balcony
食用酢漿草,紅羅勒和緊湊型植物,適用於花園和陽台
The basil tree pot plant was launched five years ago at the IPM Essen ,in the presence of Hishtil founder, the late Yehezkel Dagan, who passed away last year. It won a prize and enjoyed global recognition.
去年剛去世的Hishtil公司創始人Yehezkel Dagan五年前在IPM Essen國際植物展推出了這款羅勒樹盆栽植物。這款盆栽獲得了全球認可。
Hishtil"s Fruit Logistica novelty is red basil on a stem, which has joined our, green basil varieties.Another Hishtil innovation herb presented at the exhibition was oxalis that produces a tuber. It has a refreshingly tangy taste and is highly nutritious. It could replace the potato and is popular in New Zealand.A recent Hishtil acquisition is the potted carnation. It has beautiful flowers and dense foliage, and does well in window boxes, patios and lobbies.
德國柏林國際水果蔬菜展覽會新奇產品是在紅羅勒莖上嫁接了綠色羅勒品種。
Hishtil公司在展會上展出的另一種新型藥草是可以結塊莖的草菇。它味道鮮美,營養豐富,並且可以取代馬鈴薯,在紐西蘭很受歡迎。最近Hishtil公司推出了「盆栽康乃馨」。 它有美麗的花朵和茂密的樹葉,並且在窗口箱,露台和大廳中效果都非常好。
Amit says that all Hishtil potted plants thrive up to one metre inside the house and one metre away from the house, on patios, gardens and in lobbies.
A new Hishtil star is the Penstemon Pentastic, available in four colours. It is a compact habit potted plant and flowers throughout the season.
Amit說,所有的Hishtil盆栽植物在室內可以長到一米高,距離房頂還有一米遠,也可以在在庭院,花園和大廳里養殖。Hishtil公司的新品是Penstemon Pentastic,有四種顏色可供選擇。這是一種在整個季節里都可以種植的緊湊型盆栽。
Penstemon Pentastic
Hishtil, an international family firm, provides cutting-edge flowering, herbal and vegetable potted plants for the hobby market each year; The Gardians, however, represents a completely new concept for the hobby market.We need only await further revelations from Hishtil.
Hishtil是一家國際家族企業,每年為市場提供高端花卉、草藥和蔬菜盆栽植物;然而」The Gardians」代表了市場的全新概念。我們只需要等待Hishtil的進一步啟示。
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