OPPO Flag Store OPPO超級旗艦店·Whale

最新 04-30

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Name|項目名稱：

OPPO FLAG STORE | OPPO上海旗艦店

Location|項目地點：

ShangHai, China | 中國上海

Client|項目業主：

OPPO

Date |完成時間：

2017.12

Architectural Design |建築設計：

VincentZhang 張星 | DOMANI東倉建設

Interior Design|室內設計：

VincentZhang 張星 | DOMANI東倉建設

Installation & Exhibition | 裝置與陳列：

A& V| 桉和韋森

Cooperative Design |協作設計：

Neil Mo莫濟發等| DOMANI東倉建設

Supplierof main materials |主材供應商：

Lamps and Lanterns |廣州帕佳尼照明科技有限公司

Sculptural Arts |廣州建藝雕塑藝術有限公司

Compared with the traditional mobile phone salesscene, we hope to give consumers some more open and free space.

對比傳統的手機銷售場景，我們希望給予消費者一些更開放，並且更自由的空間。

The space for liberalization weakens the innate animal strangeness and aggression between people. As a result, the entrance part ofthe flagship store is completely open, and there is no obvious trace of any goods within the sight of the passers-by, which weakens the commercial aggression.

通過自由化的空間削弱人與人之間與生俱來的動物性陌生感和攻擊性。因此，在旗艦店入口部分全部開放化，途人視線範圍內沒有任何商品的明顯痕迹，弱化商業攻擊性。

Whether it is brand communication or sales, people are maximized.

無論是品牌傳播或銷售，人是最大化的。

As the first super flagship store of OPPO, there is no need to express products too much. There is a lot of space in the store to give consumers free experience, and through the space to convey the enterprise"s openness, tolerance and acceptance of creativity in the face of the market.Through the space to increase brand and consumer dialogue and contact.

作為OPPO首家超級旗艦店，並不需要過多地表述產品，店鋪內留出大量的空間給予消費者自由體驗，通過空間傳達企業面對市場開放、包容、對創意接受度，通過空間增加品牌與消費者的對話和接觸。

The core idea of this space design isdecentralization.

此空間設計的核心觀點是去中心化。

We do not want to create an extremely authoritative state, which has coercing consumers to move on specific lines and browse all products. OPPO, as a favorite brand for young people, should be free and open,allowing both sides to easily choose their own ways of doing things.

我們不希望建立一個極其權威性的狀態，脅迫消費者行走特定動線、瀏覽所有產品。OPPO作為一個年輕人喜愛的品牌，應該是自由開放的狀態，雙方都可以輕鬆選擇獨立的行為方式。

The pebbles are designed to make the scene more public, not a utilitarian business space, but a more open space for the city, such as a city landscape, where passers-by cantake a break.

鵝卵石裝置擺放目的讓這個場景感受更加公眾化，並非功利的商家地盤，而是提供給城市一個更開放的空間，像是城市景觀，途人亦可進內稍作休息。

Each giant cobble stone has an irregular outer contour that allows the experience to maintain a comfortable and safe distance from one another.

每一個巨型的鵝卵石裝置都有不規則的外輪廓曲線，讓體驗者彼此間保留舒適的安全距離。

In the traditional electronic product sales display, there are a lot of burden some that causing unpleasant feelings for consumers. So in this space we try our best to express the product in the simplest way, log table on the opening of the strip notch, the product will be directly presented on the table, other than this and nothing else.

在傳統的電子產品的銷售展示，存在很多累贅給消費者帶來不愉悅的感受。所以在此空間我們儘力用最簡單的方式表述產品，原木桌子上開條形槽口，將產品直接呈現在檯面上，除此再無他物。

There are four structural columns in the original building space, combined with the many experiences OPPO products we create in space, we fully embody the performance of the product. This is the core value of our design approach to bringing a premium to business through space.

原建築空間中有四條結構柱，通過設計修飾成發光牆體輔助攝影，結合在空間中我們創造的許多體驗OPPO產品的場景，充分體現商品的性能。這是我們在設計手法上通過空間為商業帶來溢價的核心價值。

Today, almost all people, especially young people, those who have certain ideas in their minds need to be released freely, and we have been looking for some kind of vehicle to make this kind of thinking thump out.

今天幾乎所有的人尤其年輕人，每個人頭腦里都存在某些需要自由釋放的的想法，我們一直尋找某一種載體讓這種思維怦然而出。

So, the largest creature in the world, the whale, symbolizes freedom and carries dreams, and we use open thinking to design this art device, and we use it to weave out of the body and hollow out the texture, as seen in the dream, so that the viewer has more space to imagine. Not a constraint.

因此，世界上最大的生物--鯨魚，象徵自由且承載夢想，我們運用開放性思維布置了此藝術裝置，脫離實體用編織鏤空的肌理表現，如夢中所見，讓觀者擁有更多想像空間，而非制約。

Space design is both perceptual and rational thinking process, the most original starting point for space in mind is very abstract and even very vague picture. But this is the picture, we always feel that it is the most real, respect their first feelings,and convey it to others, we discover the commonality of the picture in the public.

空間設計對於我們來說是一個既感性又理性的思考過程，對於空間最原始的出發點在腦海中是很抽象甚至是很模糊的畫面。可就是這個畫面，我們永遠覺得它是最真實，尊重自己的第一感受，並將其傳達他人時，發現畫面在公眾中存在的共性。

In the process, we need to communicate with countless people to find the key words of space and obscure them. What is vague is the public stereotype, breaks through the existing cognitive limitation, producesthe impact new feeling.

在此過程中，我們需要與無數人溝通找尋空間的關鍵詞並將其模糊。模糊的是公眾的刻板印象，突破已有的認知局限，產生衝擊性的新鮮感受。

The design has the foresight, gradually perfecting the society"s cognition of beauty.

設計具有前瞻性，逐步完善社會對美的認知。