登陸紐約時代廣場後，貝店受路透社關注被稱「顛覆性零售模式」
美國當地時間4月26日，路透社以Beidian Debuted in Times Square and The Rise of Social E-Commerce In China（《貝店登陸紐約時代廣場，中國社交電商正在崛起》）為題，對貝店及中國社交電商模式的發展進行了專題報道，並稱「貝店的模式或成為未來頗具顛覆性的零售模式」。這是貝店繼登上美國紐約時代廣場納斯達克交易所大屏後，再次被西方媒體所關注。
路透社是國際四大通訊社之一，該社經濟新聞以商情報告為主，主要為西方大企業服務，為其提供最前沿的經濟趨勢分析。此次對貝店的大篇幅報道，也代表著海外媒體和企業對貝店獨到商業模式和驚人發展速度的關注。
在路透社看來，中國市場從傳統電商向社交電商的轉變，其背後是日益完善的社交平台電商基礎建設。報道稱，在傳統電商時代，用戶購物方式是基於搜索以及平台的智能推薦，用戶處於被動接受的狀態；而社交電商平台則基於熟人社交工具微信，通過人與人之間的推薦與分享來買賣商品，好的商品可以基於口碑效應在社群中快速傳播。
同時，路透社分析認為，之所以中國能夠不斷創新電商模式，其背後是巨頭競爭下不斷縮小的B2C電商發展空間。雖然亞馬遜獨佔美國電商市場超過43%的份額，但Pintertest、Etsy、Jet.com等平台的電商業務仍有巨大的發展空間；而在中國，天貓和京東等巨頭已經佔據了超過80%的B2C電商市場份額，新興平台必須尋找新模式發掘流量來源，才能實現大規模發展。
中國巨大的社交電商體量也讓外媒稱道。根據一些公開市場調研以及報告數據，中國社交電商的市場體量是千億級規模，也有機構認為，隨著社交平台的快速發展，社交電商的規模甚至可以達到萬億。也就是說在淘寶、京東等巨頭存在的情況下，社交平台的流量紅利依舊能促使中國市場誕生新的電商巨頭。
以貝店為例，去年雙十一，成立僅三個半月的貝店訂單量超百萬。中國數據機構易觀智庫也發布最新統計報告稱，在2018年3月移動AppTOP1000排行榜月活增幅TOP20榜單中，貝店3月月活環比增長133.37%，被業內稱為「社交版天貓」。這樣的速度和成績，足以讓外媒驚訝。
隨著中國高水平的貿易政策和經濟新開放的不斷推行，中國企業的世界影響力也在持續提升。天貓、京東等電商平台之後，社交電商開始成為全球下一個關注的焦點。
相信這一切只是剛剛開始，社交電商這一起源於中國的電商新模式，必將成為全球電商行業研究甚至效仿的對象，下一個世界互聯網新貴，或將從這裡誕生。
以下為報道全文：
Beidian Debuted in Times Square andTheRise of SocialE-CommerceIn China
On April 25th, 2018, Beidian, the leading social e-commerce platform in China, debuted on the screen of NASDAQ in Times Square, conveying the spirit of 「It』s my time」. This reveals the rapid rise of the social e-commerce economy in China.
In the traditional e-commerce model, people purchase on platforms such as Taobao and JD through searching and intelligent recommendation. In this way, users either search for what they want or browse what the machine recommends
However, as the social media in China, WeChat for example, is growing rapidly, the infrastructure for e-commerce on the platform becomes more and more mature. It transforms a community into an inclusive place to do business. People trust what their friends recommend and it』s easier to make a purchase in a discussion group. That explains the booming of social e-commerce platform like Beidian. Due to word-of-mouth effect, products would be promoted and become well-known immediately in various communities through recommendation among people from different walks of life.
The business model of Beidian is different from Pinterest on which users buy products through buyable pins. A user of Beidian could be a shopper and a seller at the same time. That means, He/she could not only purchase products, but also share products to his/her friends, earning commission once the deal closes. The new business model creates a new channel for emerging brands, and also massive entrepreneurial opportunities.
In the United States, Amazon took up more than 43% of the e-commerce market share in 2016. The social platforms like Pinterest, Etsy and Jet.com still had broad space for growth. In China, however, Tmall and JD occupied more than 80% of Business-to-Customer e-commerce market. Therefore, under the overwhelming edge of these two giants, startups have to get traffic in innovative ways.
As the 「2017 China Social E-Commerce Big Data White Paper" shows, the market size of China"s social e-commerce industry is likely to reach trillions of RMB in 3 to 5 years. In other words, due to the bonus of social platform development, there will be more e-commerce giants born in China with comparable size of Amazon, in spite of the existence of Taobao and JD.
Take Beidian for example. On Nov. 11th, 2017, the biggest annual online shopping festival in China, Beidian received more than 1 million orders, which were totally based on recommendation among users in social platform. Furthermore, China data analysis organization Analysys also released the latest statistics reporting Beidian』s MAU increase of 133.37% in March, according to its MAU Growth TOP20 List of Mobile App in March2018. That』s why Beidian is known as 「a Social version of Tmall」.
With the rapid development of mobile internet and payment technology in China, Beidian is likely to revolute the traditional retailing model. So what we could do next?
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