米其林餐廳強力推動！跨進多元渠道，這個九月，TopWine在上海解決餐酒搭配一步之遙！
這個夏末, 邂逅魔都的美酒美食超級盛宴
Meet super feast of wine & gourmets in magic Shanghai at the end of this summer.
繼續書寫葡萄酒高端會展傳奇，米其林餐廳強力推動，跨進多元渠道，TopWine解決一步之遙！
Continuing the legend of the top wine exhibition; Step into multi-channels promoted by Michelin and Black Pearl restaurants.
葡萄酒展融合高端美食
國際葡萄酒展的全新模式開啟
Wine Show Combines Fine Food
An Unique Model of International Wine Show (Launch)
中國上海國際美食美酒博覽會（Shanghai TopWine and Food Fair）由中國年度最具影響力的國際葡萄酒展會TopWine China主辦，荷蘭工業協會強力推動，史無前例的讓美食及高端餐廳在國際規模的葡萄酒大展中橫空出世， 差異化的戰略之下創造出極致的參展體驗。以往展會往往因各種因素限制，美食、美酒只能單一展出，而中國上海國際美食美酒博覽會將突破各種不利因素的限制，將美食和美酒得以同時展出，彌補了長期以來的「美中不足」，使美酒遇美食而相得益彰。
Shanghai TopWine and Food Fair is organized by TopWine China, the most influential international wine exhibition in China, strongly promoted by BV international Industrial Promotions International (I.P.I). This show is defined as TopWine China sister show but combines with high-end importing food products and wine complimentary snack or leisure food as well as fancy Michelin and Black Pearl restaurants, it is the first show breaks the tradition and presents theme of wine and food paring without categorical floor plan. It makes this combination comes into reality, first spark into being and turn history without this combination to the end. This strategy of differentiation bring the best exhibitors show experience, this perfect matching style between wine and food stimulates audiences to carry on active participation as well as triggering the intentions of more exhibitors to join this fair. This unique alliance offers a cure-all solution to wine and food can show separately in the past, so that wine and food can both benefit from diverse markets and channels.
上海年度葡萄酒終極大展不能錯過之10大亮點
Ultimate Wine Show in Shanghai,
10 highlights must not miss
01
地源優勢
Location Advantage
魔都上海，小資世界，舶來品天堂；葡萄酒與高端美食邂逅一展，史無前例，誰不搶灘？
「Magic」 capital Shanghai is identified as petty bourgeoisie world and exotic paradise. Unprecedented wine and high-end food show , an unique opportunity can not be refused.
02
米其林餐廳引爆高端
Michelin Restaurants
數十家米其林和高端餐廳助陣，明星主廚、列級名庄、葡萄酒商、進口商經銷商零距離親密對接，葡萄酒與美食全產業鏈頂級大PARTY！是一次無與倫比的商業社交機會。
Dozens of Michelin and High-End restaurants are present. Star chefs, grand cur class wineries , wine merchants, importers and distributors are intimately connected to each other. It is a super party of wine and gourmet industry as well as an unparalleled business social opportunity.
03
美酒美食大咖雲集
Celebrities of Wine and Gourmet
餐酒搭配的世界泰斗，葡萄酒大師TIM HANNI親臨並負責高端餐廳品鑒全程執行。十餘場豐富活動、莊主沙龍、大師品鑒課程的熱情將由國際頂尖葡萄酒大師引爆，早鳥更有機會獲得大師品鑒課講解所屬酒庄葡萄酒一款。
Global leading master of wine TIM HANNI is responsible for the execution of high-end restaurant tasting. More than a dozen of rich events, salon of wineries owners and MW tasting courses will be launched in the meantime, and early birds will earn the opportunity to bring a type of wine and make exposure in the MW course.
TimHanni
TimHanni是美國最早的兩位世界品酒大師之一，在世界葡萄酒界名聲顯赫。1990年，Hanni教授在英國倫敦通過嚴格考核，成為世界最高級的葡萄酒專家、品酒大師，獲得葡萄酒教育者協會(Society of Wine Educators 簡稱SWE)頒發的認證葡萄酒教育家。
2008年，Hanni教授被《華爾街日報》推選為美國最頂級的葡萄酒專家。2012年Hanni教授入選美國葡萄酒行業100位最具有影響力的傑出人物。
04
更多的行業組織支持
More Supports from Relative Channels and Diverse Organizationss
連接來自連鎖、餐飲、進口、經銷、批發、電商等渠道的行業協會和機構，組團邀請各採購渠道的買家參觀和商貿對接。
Diverse industrial associations and institutions such as franchise, catering, importers, distributors, wholesalers, e-commerce, etc are connected and organized by form of delegation of purchasers to visit the show and establish long-term collaborations with exhibitors.
05
買家、渠道和觀眾的組合拳
Package Attraction to Buyers, Channels and Professional Visitors
整合食品、高端餐廳多元渠道，擴大葡萄酒相關產業鏈的絕對影響，美酒美食渠道雙項引流；
專業買家活動抽獎、展位掃紅包、買家美酒美食護照、展商蓋章簽證，更有機會獲得免費酒店和現場簽單返點；十八般武藝，顛覆想像。
Integrate multiple channels of food and high-end restaurants to expand the absolute influence of the whole wine-related industry chain. Professional visitors are introduced from double channels,
more activities such as professional buyers lottery, booth red envelopes scanning, exhibitors visa stamps and buyers passport , what』s more, the opportunity to obtain free hotel and cash back of on-site order……
06
巨量數據，質量保證
Show Effect Guaranteed by Vast Traders Data
TopWine旗下的葡萄酒專業展會品牌已成功舉辦多屆，紛紛得到業界肯定的同時並積累了近30萬數據資源，按照產品類別及商貿需求進行劃分，與專業買家精準對接。真實的數據能最大限度保證展會的成功舉辦，有效的數據則能促成展會商務合作協議的簽訂，促成高質量展會的成功舉辦。
Nearly 300,000 pieces of customers data have been well accumulated from TopWine shows in the past 10 years and road shows hosted in more than 100 cities , all these leads are divided according to product categories and business requests, it could not only lay a solid foundation for the show effects, but also a great achievement of high quality.
07
全方位的營銷活動
Comprehensive Marketing Promotions
參展報名起，即啟動推廣，數十家的行業媒體及上百篇媒體報道，滲透超過20萬高質量核心買家數據，展前實現參展商產品推文、邀請函製作。宣傳印刷品直郵超過萬家葡萄酒貿易商，全面覆蓋國際國內社交媒體。
Marketing promotion initiates from the exhibitor』s registration, following up with dozens of wine industry media report reaching more than 200,000 high-quality core buyers. Products promotion will be covered by blind advertising even invitation poster design will be offered before the show. Publicity printed materials directly sent to more than 10,000 wine traders and fully covered international and domestic social medias.
08
優質的買家
High Quality Buyers
優質買家
400家5星級餐飲企業總經理
餐飲集團高管/採購經理/餐飲服務公司
高端零售業主/經銷商/產品代理商/
高端消費者和葡萄酒愛好者/廚師/侍酒師
知名葡萄酒會所與私人酒窖管理者
知名電商巨頭與商超採購集團
知名廣告公司經理
政府/行業協會/新聞媒體
400 Five-Star Restaurant GMs /Catering Group Executives / Purchasing Managers/Catering Service Companies /Sole Dealers/ Distributors/ Retail Owners / Product Agents /High-End Consumers /Wine Lovers/Chiefs/Sommeliers /Wine Club Owner/Private Cellar Owner /E-Commerce Giants/Supermarkets/Malls/Wine HNW
09
國際化的參展服務
Internationalized Exhibition Services
完善的會展運營服務體系，從展品物流、酒店機票、商務社交、展台設施及現場服務，一站式保障參展商服務。
The perfect exhibition and exhibition service system provides one-stop services from logistics, hotel tickets, business networking, booth facilities and on-site services.
10
後期服務，紮實周到
A Stable Business All In One Service
差異化辦展，可持續性的展會後端服務解決展後乏力。主辦方設有實力強大的持續性的後期商務對接，不但積極促進美食美酒企業產品進一步的落地推廣，還將與有品質的終端買家建立長久和恆定聯繫，搭建美食美酒企業與買家在B2B、B2C、C2C、O2O、M2C等不同層次商務對接橋樑，豐富展商對買家資源的累積，增強展商後期渠道拓展的力度。
The organization committee of Shanghai TopWine and Food will provide a sustainable post-exhibition service after the show so that all those common imbalanced service problem can be tackled. Organizers have a strong and lasting post-docking business, not only to promote the wine and food business products to further ,but also to establish long-term and constant contact with the quality of the ultimate buyers, as well as setting up the bond between B2B , B2C, C2C, O2O, M2C, enriching buyers resources and channels.
參展範圍
葡萄酒：干紅、干白、桃紅葡萄酒、甜酒、冰酒、香檳酒、起泡酒等；
烈 酒：威士忌、白蘭地、伏特加、琴酒、朗姆酒、龍舌蘭及其它高濃度酒；
酒類服務：酒文化、葡萄酒教育培訓、酒類包裝、酒文化、雜誌等；
酒用品：酒架、酒櫃、酒杯、酒窖等
高端餐廳：米其林餐廳、黑珍珠餐廳
食品：進口食品、休閑食品、葡萄酒佐酒食品等
Wine: Red, White Wine, Rose Wine, Liqueur, Ice Wine, Champagne, Sparkling Wine, Etc ;
Spirits: Whiskey, Brandy, Vodka, Gin, Rum, Tequila, Other High-Concentration Alcohol;
Wine Services: Wine Culture, Wine Education, Training, Wine Packaging, Magazines ;
Wine Supplies: Wine Rack, Wine Cabinet, Wine Glass, Wine Cellar, Etc;
High-End Restaurant: Michelin Restaurants, Black Pearl Restaurants;
Food: Wine Affiliate Food, Imported Food, Snack Food, Etc.
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九年經驗積累讓TopWine成長為高質量展會、優質服務、專業商務合作的葡萄酒行業領航展會。
三天展示、四方呼應、酒年之約、萬邦來京，2018年9月4日至6日的上海美酒美食博覽會讓您陶醉於不同國家葡萄酒與餐飲的文化，助力您了解最新行業資訊、尋找專業商務合作夥伴。最具影響力的經銷品牌、最具特色的優質葡萄酒，讓你不錯過任何新商機，我們助您在葡萄酒行業中開疆拓土。
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