SpareBank銀行品牌形象設計

現在關於品牌，關於設計的話題日益被人們廣泛討論。

品牌分兩大基本層面：

品牌設計三要素包括：Logo、標準字體、Logo輔助圖形。

品牌內涵表現包括：slogan（廣告語）、品牌文化。

個人認為以上條目是檢驗一個品牌完整性的判斷標準之一，當然在實際工作接觸中，具備以上所有條件的企業客戶其實不多，有些客戶甚至只要一個基本Logo就深感滿足，本著設計人員的職業道德通常都會能加就加，盡量豐富。

在當下的設計環境中，形形色色的企業都有，不能拘泥一個模板進行設計工作。

說起來，設計的根本精髓是戴著鐐銬跳舞，只能在各種約束下發揮技藝，沒有約束的設計，恐怕就是藝術了吧。

Now about brand, the topic of design has been widely discussed.

The brand is divided into two basic levels:

The three elements of brand design include: Logo, standard font, Logo auxiliary graphics.

The connotation of brand includes: slogan (advertising language) and brand culture.

I think the above items are one of the criteria for testing the integrity of a brand, of course, in actual work contact, there are not many enterprise customers with all the above conditions, and some customers are even satisfied with a basic Logo. In the light of the professional ethics of the designers, they will usually add and enrich as much as possible.

In the current design environment, there are all kinds of enterprises, and can not stick to a template for design work.

To say, the essence of design is change.

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