施華洛世奇專業部中華區高級銷售副總裁Flemming Nielsen：鼓勵原創設計，與寶輝集團緊密合作締建晶彩未來
【世界照明時報】：施華洛世奇專業部參與此次寶輝杯水晶燈飾設計大賽的初衷是什麼？
What is the reason for Swarovski Professional』s support for this competition?
【Flemming Nielsen】：自上世紀五十年代開始與Christian Dior攜手合作，施華洛世奇至今依然與頂級設計師和新進的設計人材緊密合作，並對其長久以來與首飾界，時尚界以及燈飾界的藝術家、工匠和設計師的創意合作深感自豪。施華洛世奇深刻明白原創設計的重要性，因此，施華洛世奇十分高興能支持我們的合作夥伴寶輝燈飾集團舉辦此次大賽，共同為中國燈飾原創設計出一分力。
Beginning with Christian Dior in the 1950s, and continuing with today』s top designers and brightest rising stars, Swarovski is very proud of its long history of creative collaboration with artists, artisans and designers in jewelry, fashion, lighting, and other sectors. Swarovski understands the value and importance of original design, so we are delighted to support our business partner Diamond Life in launching a competition that supports and promotes original designs for Chinese crystal lighting.
【世界照明時報】：結合施華洛世奇燈飾的發展歷程，對現階段中國燈飾行業發展有何建議？
Please give some suggestions to the Chinese lighting industry based on Swarovski』s lighting development experience.
【Flemming Nielsen】：施華洛世奇元素，原本用於首飾業及時裝業，自從20世紀50年代起，被用作燈具的裝飾品。 因此施華洛世奇在1966年推了自己的水晶系列吊燈組件。巧合的是，實驗性時尚設計師，如Paco Rabanne，也將這些元素納入了他們的時尚系列。在2002年，施華洛世奇推出Crystal Palace系列，通過切割水晶來重新演繹枝形吊燈的豐富傳統。過去的 16 年，施華洛世奇先後與 60 多位設計師合作，推出多款精彩絕倫的燈具設計。目前中國燈飾行業缺乏品牌意識，對於原創設計沒有給予足夠的重視，產品缺乏獨特的競爭力，各企業也陷入了互相模仿，價格戰的惡性競爭。因此，我希望中國燈飾行業能鼓勵，重視原創設計，建立良好的制度，行業行規保護原創設計。
Swarovski』s use of crystals in lighting products actually has its roots in the fashion industry, because that is the sector for which our crystals were originally intended. But they have been used as embellishment for lights since late 1950s. Swarovski introduced its own collection of crystal chandelier components to its range in 1966. Incidentally, experimental fashion designers such as Paco Rabanne also incorporated these lighting-focused crystals in their fashion collections! In 2002, Swarovski launched Crystal Palace as a platform to reinterpret the rich traditions of the crystal chandelier. Over 16 years, the company has collaborated with more than 60 designers on spectacular lighting designs.
I see huge potential for introducing original lighting design to Chinese interiors. After all, good design touches both the head and the heart—it is about making something that is innovative, sustainable and memorable, and has integrity, value and longevity. We passionately believe in creating beautiful designs that have lasting value, and then protecting them as works of art for future generations to value and enjoy.
【世界照明時報】：與寶輝長達三十多年的合作過程中，你覺得寶輝集團是個怎樣的合作夥伴？
Swarovski Professional and Diamond Life share more than 30 years of collaborative history. How do you see Diamond Life as a business partner?
【Flemming Nielsen】：作為國內水晶燈行業的先行者，寶輝集團擁有多年的水晶燈設計生產經驗，是極少數擁有完整生產鏈的燈飾企業。施華洛世奇一直與寶輝集團保持著緊密的合作,寶輝集團旗下的高端品牌奧萊尼思為施華洛世奇成分品牌夥伴，產品百分百採用施華洛世奇元素。我們也見證著寶輝集團採用施華洛世奇元素打造出眾多優質的水晶燈飾。寶輝集團是施華洛世奇十分重要的合作夥伴，我們希望能與寶輝集團繼續保持著緊密的合作，給消費者帶來更多優質的，設計新穎的水晶燈飾。
As an industry pioneer with first-class pedigree, Diamond Life Group has years of rich experience in the design and manufacture of high-quality lighting products. Diamond Life is a collection of enterprises that, together, forms a complete production chain. Swarovski enjoys close cooperation with Diamond Life, whose premium brand Olanise is a Swarovski Ingredient Branding Partner that embellishes its products exclusively using Swarovski crystals. So Diamond Life is a very important business partner for us. We are delighted to maintain close cooperation with the company, and we look forward to giving end consumers more high-quality, artistic lighting designs.
【世界照明時報】：施華洛世奇元素享譽世界各地的秘訣是什麼？
What qualities make Swarovski crystals world famous?
【Flemming Nielsen】：作為一間擁有超過120年歷史的家族公司，施華洛世奇以誠信和卓越締造品牌價值，秉持道德之餘，更以藝術美感和非凡創意來打造產品。自1895年起，施華洛世奇便是打造完美產品配件的優質成分品牌，並一直致力追求革新，而合作的世界級設計師及品牌更遍及時裝、首飾、配飾、室內設計和燈飾業。
施華洛世奇元素琳琅滿目的色彩、效果、形狀和尺寸，為設計師帶來源源不絕的靈感。這些珍貴元素不但遵循破天荒的進階水晶無鉛*配方製成，更顯示出施華洛世奇對細節的關注，以及精確無瑕的切割工藝，為所裝飾的產品增添精緻魅力。
There are several reasons for Swarovski』s position in the worlds of fashion and interiors. Firstly, it has been a world-leading premium brand famous for fine crystal embellishments ever since 1895. Add to this the fact that it is known for being a family-owned and run company for more than 120 years, with values rooted in integrity and excellence; this has earned Swarovski a reputation for its ethics, as well as its sense of artistry and innovative flair. It has also earned a reputation for its innovative excellence and exciting creative collaborations with world-class designers and brands from the fashion, jewelry, accessories, interiors and lighting industries. And then there is the sheer magnitude of Swarovski』s offer: its crystals are cut with unrivaled high precision, and they come in myriad colors, effects, shapes and sizes that offer designers an unparalleled palette of inspiration. In addition, Swarovski has established a new industry benchmark by producing crystals according to the groundbreaking lead-free* Advanced Crystal standard.
These are just some of the attributes that explain why crystals from Swarovski are regarded as precious ingredients that give refined glamour to everything they embellish.
（稿件來源：世界照明傳媒平台）
TAG:狂飆照明網 |