全球領先的區塊鏈營銷諮詢與投資機構

最新 08-03

總覽 · SUMMARY

WXY Group是區塊鏈領域的市場營銷公司和投資公司。主要業務涵蓋：

1. 品牌管理 & 市場營銷：品牌諮詢、PR、線下活動、社群管理

2. 投行業務：FA、上所

3. 投資

WXY已獲得來自火幣、八維資本等著名基金的風險投資。成立以來服務了超過30個區塊鏈項目，如DCC、Taxa 、GSE、PChain、Huobi、APEX、HMS、Coinsuper、Cobo、Lucidity、ENT、Youdeal等項目。

WXY Group is a leading marketing & investment firm in blockchain. Our main business includes:

1. Brand management & Marketing: Brand consultation PR,Meet-up, Community management

2. Banking business: FA, Exchange listing

3. Investment

WXY has already obtained venture capital from famous funds such as Huobi and 8 Decimal capital. Since its establishment, WXY has served more than 30 blockchain projects, such as DCC, Taxa, GSE, PCHIAN, Huobi, APEX, Coinsuper, HMS, Cobo, Lucidity, ENT, Youdeal and so on.

專業服務 · PROFESSIONAL SERVICES

品牌公關與市場營銷

Brand、Marketing & PR

為全球優質區塊鏈項目提供品牌策略諮詢、定位企劃、內容矩陣策略、文章撰寫、全球媒體及KOL的對接等，對項目進行整合式的有效營銷，塑造差異性的品牌形象。

擁有全球全媒體覆蓋資源，且與大多頂級媒體建立了戰略合作夥伴關係，同時會將項目的媒體分發進行策略分級，使傳播發揮最大效率。另外，WXY還擁有最專業的內容編輯團隊，為幾十個項目撰寫過各類媒體稿件，可以高效及專業的輸出項目內容。

To provide global promising blockchain projects with brand strategy consultation, position planning, content matrix strategy, article writing, connection to global media as well as well-known KOL and so on. To offer an effective and integrated marketing project of an integrated project, so as to create differentiated brand image.

Covering overall media all over the world, WXY has built a strategic partnership with most of top media. Classifying the distributing channels, WXY is able to maximize the effectiveness of the publication. In addition, WXY owns the most professional content editing team, which has written for dozens of selected projects effectively and efficiently.

社區建設與管理

Community Building & Management

為項目定製化設計全套社區建設與早期運營方案，提供快速、高質量的用戶引流和初期運營管理，並逐漸向指導項目團隊自主運營過渡。

To offer the project a complete set of customized schemes for community building and early management and provide fast and high-caliber user traffic, turning to guiding the project to run the community by itself.

線下活動

Meet-up

擁有近100人的線下活動執行團隊，為國內頂尖水準。執行過火幣的三亞大會、新加坡品牌發布會、FBG Capital的上海DAS Party等大型活動和項目路演。可以根據項目的商業目標和社區文化，進行差異化的策略制定以及穩定的線下執行。

WXY owns a meet-up execution team of almost 100 people, standing out in the industry. The team has served Huobi.pro ecological conference, brand press in Singapore, DAS Party of FBG Capital in Shanghai and many other big events and project roadshows. According to the business vision and community culture, WXY is able to design targeted strategy and reliable meet-up execution.

VI體系

Visual Identity

根據項目品牌特色以及視覺效果要求，為項目方提供系統的VI設計方案。用精緻大氣的視覺感染力為項目的宣傳效果錦上添花。

Combing the project』s traits and the requirement of visual effect, to provide the custom with a complete set of VI (visual identity) design. To use delicate and gorgeous visual impact in order to enhance the overall effect of marketing.

投行服務

Investment Banking Services

為優質項目提供精品投行服務，包括但不限於為項目聯繫海內外的知名投資機構、對接全球領先的數字貨幣交易所等。如曾幫助Skrumble（加拿大的即時通訊軟體）完成在亞太地區的機構融資工作等。

To offer premium investment banking services to the excellent project, Including but not limited to connecting to the well-known investment institutions around the world, coordinating with global leading cryptocurrency exchange and so on. WXY has assisted Skrumble (an instant-messaging software in Canada) in the financing business in Asia Pacific Region.

核心競爭力CORE COMPETITIVENESS

資深的營銷經驗

Senior Marketing Experience

WXY family由一群專業、有愛的媒體精英組成。創始人Peter深耕市場營銷領域14年，曾任36氪市場副總裁、美團旅行CMO等，也為頂級廣告公司奧美服務超過7年。團隊的其他成員曾在花旗銀行、鼎新資本、奧美、騰訊、博雅公關等知名企業內，擔任營銷相關部門的高層。

WXY family consists of a group of professional and lovely elites in the field of marketing and PR. The founder, Peter has dedicated himself to the marketing for 14 years, and has served as marketing VP in 36Kr and CMO in Meituan Travel and served the top PR agency Ogilvy more than 7 years. The other team members were in charge of the marketing department in Citigroup, Goldenwise Capital, Ogilvy, Tencent, BM PR and other prestigious companies.

以商業為本的營銷策略

Business Logic Oriented Marketing trategy

因為WXY的核心成員都曾在大型甲方任職高管多年，所以思考項目的品牌和市場推廣時，更多習慣以項目的底層商業邏輯為思考原點，會將項目的商業目標、商業戰略作為品牌策劃的內涵，以使品牌和營銷做到效果最大化，且為商業服務。

Since the central members of WXY all have served large companies for years, they tend to take the bottom business logic as the origin, when thinking about the brand and market promotion, so that they can formulate the marketing plan around the business objectives and strategy in order to the maximize the effect of branding and marketing. That』s called business logic oriented marketing strategy.

豐富的行業資源

Rich Industry Resources

團隊成員大多在區塊鏈領域及互聯網領域任職高管多年，擁有豐富的行業資源和經驗，創始人Peter也曾任職FBG Capital的市場副總裁，是最早進入區塊鏈領域的營銷專家之一。團隊依靠先發優勢，在圈內廣泛結交優質的人脈和積累了豐富的行業資源，同時也因為長期提供優質區塊鏈項目，也得到行業各平台的認可及合作。

Most of team members have worked in blockchain and Internet several years, holding plenty of industrial resources and experience. WXY founder, Peter, due to the inspiration of several key persons in blockchain, chose to join FBG Capital and became one of marketing experts that first entered the scope of blockchain. Peter and his members, in virtue of first-mover advantage, have built high-quality relationships widely and accumulated rich industry resources. Because of continuing collaborating with excellent blockchain projects, WXY has won a wide recognition among the industry.

成功案例 · SUCCESSFUL CASE

服務過的客戶：

Our Selected Clients：

DCC, Taxa, Coinsuper, Huobi, PChain, GSE, Cashbet, Hub, Cardstack, Youdeal, Apex, Lucidity, Scidex, HMS, ION（離子鏈）, GSG……