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NIKE Shanghai Marathon Flip Wall/耐克上海馬拉松Flip Wall

How long do you expect finishing the marathon?

敢於預估你的馬拉松成績嗎?

In preparation for 2018 Shanghai Marathon, Nike created an equipment experience space at Huaihai Store from Oct 30th to Nov 17th, providing close service for the runners.

為備戰 2018 年上海馬拉松,耐克於 10.30 日至 11.17 日在淮海路體驗店打造了裝備領取體驗空間,為上馬跑者們提供貼心服務。

Wonderlabs was proud to develop the Marathon Flip Wall Interactive Installation for the store. Through a mini program, runners who successfully signed up for the Shanghai Marathon could find their names and leave their target score on Flip Wall. They could also retrieve their videos through a mini program and share it on social platform.

Wonderlabs 非常榮幸為店鋪製作了馬拉松 Flip Wall 互動裝置,已經成功報名上海馬拉松的跑者通過一個小程序,即可在Flip Wall上定格自己的姓名並留下目標完賽成績,用戶通過小程序即可獲取視頻分享至社交平台。

Client: NIKE

團隊介紹 / Team introduction:

Technical Director: Chengliang Dong

Account Director: Allen Ren

UX and UI Designer: Alexandre Guyochet

Software Engineer: Zeo Zhuo

Project Executive: Eric Jiang

特別感謝 / Specially thanks:

Big thanks to NIKE for this collaboration.

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