2018 英國倫敦國際獎 海報類獲獎作品公布

2018 英國倫敦國際獎

London International Awards 2018

英國倫敦國際獎，也稱作倫敦國際廣告節，世界五大廣告節之一。自1985年正式創立以來，每年有近百個國家和地區參加，近年來報名作品均在萬件以上，所有的獲獎者將得到一座銅像。銅像為一個展翅欲飛、企圖飛躍自我的超現實主義的人類外形。

自成立以來，倫敦國際獎（LIA）一直是各種媒體創作卓越的全球獎項。 2004年，「廣告」一詞從年度競賽的名稱中刪除，以反映它在不斷變化的行業中獎勵的不僅僅是「廣告」。

Poster: Art Direction

Poster: Use of Illustration

Bronze Winner

Entrant: Amber China, Shanghai

Ammeloo - "Chop-Chop 2.0_Pork"

Poster: Art Direction Campaign

Silver Winner

Entrant: Ogilvy Hong Kong, Hong Kong

KFC - "Dragster", "Shuttle", "Heroes"

Poster: Art Direction Campaign

Poster: Use of Photography Campaign

Silver Winner

Entrant: TBWAThailand, Bangkok

McDonald"s - "The Meeting", "Rooftop Soccer", "Morning Shift", "Graffiti", "Designer"

Poster: Art Direction Campaign

Bronze Winner

Entrant: TBWAurich, New York

50 Years of Big Mac Series 2 - "Camera / Snapchat", "IQ / AI", "8-Bit / Hi-Def", "Moon / Mars", "Airmail / Email"

Poster: Consumer Campaign

Gold Winner

Entrant: Ogilvy Hong Kong, Hong Kong

KFC - "Dragster", "Shuttle", "Heroes"

Poster:Consumer Campaign

Bronze Winner

Entrant: thjnk AG, Hamburg

IKEA - The Chair - "Vitra vs. Odger", "Thonet vs. Tobias", "Fritz Hansen vs. Svenbertil"

Poster: Electronic Equipment

Poster: Use of Illustration Campaign

Bronze Winner

Entrant: Cheil Worldwide, Hong Kong

JBL - Noise Cancelling Headphones - "Block Out the Chaos: World Leaders"

Poster: Public Service/Social Awareness Campaign

Bronze Winner

Entrant: Ogilvy, Chicago

Chicago Sun-Times - "31 Bullets"

Poster:Use of Illustration Campaign

Silver Winner

Entrant: BABEL, PARIS

Operation Clean Up Nature - "Un Dimanche Apres-Midi A Lile De La Grande Jatte", "Le Dejeuner Sur L"Herbe", "Des Glaueuses", "Les Baigneurs", "Sur La Plage a Boulogne", "Video Case"

Poster:Use of Illustration Campaign

Silver Winner

Entrant: thjnk AG, Hamburg

Audi Connect - "Talk", "Text", "Listen"

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