Apple、canon、Starbucks、Pepsi，他們最初的LOGO有多腦洞，你們知道么？

最新 05-24

Graphic symbols and elements we see in famous logos today are a result of numerous techniques studied in the last couple of centuries. Considering the evolution of our society and its demands the old Instagram logo, introduced in 2010, might just not cut it today. The original Apple logo with its realistic style drawing looks way too complicated and forgettable for us, while the old Starbucks logo shows some indecency in it. We, as a society, are more used to simplistic style these days. Also, since we"ve gotten better at understanding symbols, famous logos changed taking in mind our demands.

如今我們看到的著名商標中的圖形符號和元素都是過去幾個世紀大量技術研究的結果。考慮到我們社會的演變及其需求，2010年推出的Instagram舊標識如今可能已經不再適用了。原來的蘋果標誌和它的現實主義風格的繪畫看起來太複雜，我們容易忘記。而老的星巴克標誌現在看又有些不雅。現代社會，我們更習慣於簡單化風格。此外，由於我們對符號有了更好的理解，著名的商標也會根據我們的需求而改變。

APPLE