相比健康，我們更重視美貌？
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美貌遠比健康更得人心？
防晒霜有助於預防皮膚癌；防晒霜能讓你保持青春美貌。所以，哪種說法更能鼓勵年輕人使用防晒霜？
為了找到結果，研究人員召集50名高校生觀看了視頻，這些學生每周使用防晒霜的平均次數不到一次。一半的高中生觀看的視頻強調的是不用防晒霜將帶來的健康後果：「你知道嗎？一生只要有一次嚴重晒傷，患黑色素瘤的機率就會變大。」而另一半人觀看的視頻則強調了陽光對外貌的影響：「皺紋、暗斑、膚色不均、皮膚下垂以及皮膚粗糙，都是皮膚損傷的表現。」
六周之後，看過健康影響視頻的高中生並沒有改變自己的習慣，但是看過美容影響視頻的學生開始每周三次地大量塗抹防晒霜。研究發現發表在《美國皮膚病學會雜誌》（Journal of the American Academy of Dermatology）雜誌上。
該研究確實有一個局限性……[查看全文]
Looking Good Trumps Health as Behavioral Motivator
Sunscreen can help prevent skin cancer. Sunscreen can help you keep looking young. So, which claim will motivate young people to use sunscreen?
To find out, researchers showed videos to 50 high-school juniors, who used sunscreen less than once a week, on average. Half saw a video that stressed the health consequences of foregoing sunscreen: 「Did you know that having one bad sunburn in your life increases your chances of gettingmelanoma?」 The others saw a video that stressed the sun"s effect on appearance: 「Skin damage can show up as wrinkles, dark spots, uneven skintones,saggingskin and rough leathery skin.」
Six weeks later, the kids who watched the health video hadn"t changed their habits. But the students who saw the beauty video wereslatheringon sunscreen three times a week. The findings are in theJournal of the American Academy of Dermatology.
The study does have one limitation...[full transcript]
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